Facebook Ad Copy + Imagery

I have created various Facebook newsfeed ads for clients and for myself using long-form ad copy and eye-catching imagery.

Some products and services lend themselves to easy characterization when writing promotional material. Others not so much, and some thinking has to be done about how you write an advertisement that will appeal to some tangential desire related to your product or service.

I have found this to be the case when trying to attract women I would like to interest in the long-term health of their brains. In this instance, instead of come right out and say the goal is to keep someone from losing their marbles years or even decades down the line...

I have to appeal to present-day concerns in the ads, and reel in the audience by telling interesting stories about commendable characters or surprising facts about the hidden aspects of our biology.

Advertisements of these types tend to get noticed and read on Facebook. Especially when the topic is health-related it is not overly difficult to come up with some eye-catching graphic to arrest the reader (or at least a tiny percentage of them!)

Other times the topic does NOT lend itself to easy imagery, which I have found to be the case with advertisements for topics like intellectual property concerns.

In an attempt to combat this problem I have resorted to having the client photograph herself while holding a sign in front of her with the theme of the ad written in colored ink. Unfortunately, limited success with this approach, even though I loved the image!

For the copy itself I usually end up writing a long-form ad. This is because the topics I have been tasked to write ads about are usually somewhat abstract and do not lend themselves to concise characterization.

So I will try to find a story to tell and weave in a lesson that ends with the call to action, much as I would when writing an email message.

Below are two Facebook ads I created to promote the client's Valuation Killer quiz. I don't think these ads are bad, but we had limited success finding the right audience for them.

Learn Your IP Valuation Killer (Quiz)

"Make just ONE of these three mistakes with your intellectual property and you will kill your IP value," she tells them.

The majority of her audience is made up of founder, CEO, CTO, CFO, and COO types there to learn why they are having such trouble attracting the right investors for their companies.

She is there to explain that it is almost ALWAYS for one of three reasons.

But it wasn't always so obvious to her that this was true.

For the better part of three decades intellectual property expert and attorney of law Ilanit Appelfeld worked with technology companies, and especially with startups, to improve their odds of getting buy-in from investors.

Yet, even when built on amazingly innovative technology with incredible promise, the ability of companies to successfully secure funding seemed to her to be almost haphazard.

For a very long time this observation bugged her.

Why did some companies get the investor attention they deserved, while other companies just as deserving got the cold shoulder and eventually failed to bring their product to market?

Surely it couldn't just be luck...

And after taking a much closer look at what was going on Ilanit Appelfeld discovered that it rarely had anything to do with chance at all.

About 90 percent of the time when a technology company failed to entice investors, she found that it was because the company was making one of THREE fundamental mistakes with their intellectual property.

The kind of mistakes that raise red flags with investors and result in a poor valuation.

If you are not having the success with investors you think you deserve, it is entirely possible you are making one of these three entirely avoidable mistakes with your I.P.

Click now if you would like to know what that mistake is, and take Ilanit's free IP Valuation Killer Quiz.

Do it now, and within three minutes you'll have discovered your "Intellectual Property Valuation Killer" and be told what it is you can do to fix the problem.

That way, the next time you head into a meeting with a prospective investor, you'll know how to AVOID doing what so far might have been ruining your odds of seeing the check book come out!

Learn Your IP Valuation Killer (Quiz)

"It's less about the exit potential you can offer," I told my client. "Investors want to hear about your hidden Picassos..."

Of course, I wasn't talking about any painting or other work of art.

I was referring to the overlooked intellectual property most technology companies could be utilizing to increase their valuation and get their investors a bigger share of the pie.

On the one hand my client understood the need to boost his company's valuation by increasing his IP value.

But he was so focused on his patent portfolio...

And the expense associated with maintaining it...

That he was paying no attention to any other IP his company might have hidden away like some undiscovered treasure.

The reality is that you can cut your patent budget and still increase the value of your IP by capitalizing on the non-patentable part of your IP.

Unfortunately for a lot of companies, and the CEO, CTO, CFO, and COO types who fret over the valuation question, they drop the ball when it comes to this aspect of their business.

The result is they often kill their chances of getting the valuation they deserve.

This is one of three mistakes I see technology companies make time and again.

Fortunately there's a simple way to avoid doing all three...

My name is Ilanit Appelfeld.

I am an intellectual property attorney who recently put together a quiz, the aim of which is to identify which of the three mistakes companies might be making.

When you take my IP Valuation Killer quiz (it takes about 3-minutes to complete) you will learn what your biggest mistake is when it comes to building value for your investors.

You'll also learn how to fix this situation.

Click now to take the quiz so that you can gain the needed clarity and confidence to use your intellectual property to articulate your advantage to investors.