Schlütersche Mediengruppe is a German

Schlütersche Mediengruppe is a German media company with a broad portfolio of specialist media brands. The challenge was to create a contemporary corporate identity that could unify the organization while preserving the relevance and recognition of its individual brands.

The new system is built around the idea of “Powerful Connections.” Graphic elements derived from the company’s distinctive Ü create a flexible visual language that brings structure, movement and connection to the brand.

The project included the corporate identity, logo system, segment colors, typography, key visual system, motion principles and a comprehensive 145-page brand manual.

The identity received two Winner distinctions at the German Brand Award 2026: Brand Revival of the Year and Brand Design – Corporate Brand.