The sustainability strategy of Salzburg

The sustainability strategy of Salzburg University of Applied Sciences is built around six interconnected areas of action.

The challenge was to translate this complex strategic framework into a clear and engaging cover illustration for the university’s digital “warum!” magazine.

The concept visualizes sustainability as a system in which every element influences and supports the others. Six individual forms come together to create a connected structure, demonstrating that meaningful change can only happen when all areas work in unison.

The project combined conceptual development, art direction and CGI to create a distinctive editorial visual that communicates an abstract topic in an accessible and memorable way. The illustration was developed as both a static cover image and an animated digital experience.