#LoveToTheBreast

To promote breast cancer prevention, Above partnered with the Neymar Jr Institute to create the #LoveToTheBreast movement. Twelve celebrities, including Lore Improta, Ludmilla, and Sheron Menezzes, 50 micro-influencers, Above-sponsored athletes, brand ambassador Neymar Jr, and even the Christ the Redeemer statue embraced the cause. The movement generated significant buzz on social media and raised over R$300,000 in donations for the Institute.

7.7 millions of impressions on the influencers channels

1,000 posts with the #LoveToTheBreast hashtag

7 millions video views on the social media platform.