#ForCheddar
Nachali Dvulatk
To launch the new Creamy Steak Cheddar sandwich from SUBWAY®, I participated in the creation and execution of a fun and unusual campaign. For a day, the Twitter Trending Topics were sponsored with the hashtag #ForCheddar, and celebrities changed their profile names on the social network. Fábio Porchat became Fábio Porcheddar, Sheila Mello became Cheddar Mello, Scheila Carvalho transformed into Cheddar Carvalho, and Xuxa Meneghel became Fernando Cheddar, all of them are celebrities in Brazil.
More than 14,000 hashtags impressions #PorCheddar
More than 2 million of tweet impressions from the Trending Topic
Increase of 1.003% in organic impressions
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Posted Nov 7, 2023
To launch the new Creamy Steak Cheddar sandwich from SUBWAY®. For a day celebrities changed their profile names on Twitter to put Cheddar on it.
