#ForCheddar

To launch the new Creamy Steak Cheddar sandwich from SUBWAY®, I participated in the creation and execution of a fun and unusual campaign. For a day, the Twitter Trending Topics were sponsored with the hashtag #ForCheddar, and celebrities changed their profile names on the social network. Fábio Porchat became Fábio Porcheddar, Sheila Mello became Cheddar Mello, Scheila Carvalho transformed into Cheddar Carvalho, and Xuxa Meneghel became Fernando Cheddar, all of them are celebrities in Brazil.

More than 14,000 hashtags impressions #PorCheddar

More than 2 million of tweet impressions from the Trending Topic

Increase of 1.003% in organic impressions