A social media strategy was developed for a bookstore café in Stuttgart to enhance brand engagement and recognition. The strategy included the following key elements:

Customer Avatar

Marketing Objectives

Competitors Analysis

Content Strategy

Visual Identity

Additionally, several example posts and reels for Instagram were created. The creative process involved producing visual content (photos and videos), editing the materials, and writing copy aligned with the brand's identity. The final content was published on Instagram, and the project was optimized to attract the local community's attention and increase engagement on the platform.