1st Cup Stuttgart - Social Media Strategy
Kamila Kotowska
A social media strategy was developed for a bookstore café in Stuttgart to enhance brand engagement and recognition. The strategy included the following key elements:
Customer Avatar
Marketing Objectives
Competitors Analysis
Content Strategy
Visual Identity
Additionally, several example posts and reels for Instagram were created. The creative process involved producing visual content (photos and videos), editing the materials, and writing copy aligned with the brand's identity. The final content was published on Instagram, and the project was optimized to attract the local community's attention and increase engagement on the platform.
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Posted Jan 4, 2025
Developed a social media strategy for a bookstore café, including content creation, editing, copywriting, and Instagram posting to boost engagement.
