I Blew Up This Artist’s 1st Song with Facebook Ads (Client)

Greta Fernanda

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Video Editor

Social Media Marketer

Content Creator

Final Cut Pro

Notion

Pixelmator Pro

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Overview

Collaborated with Kyle The Ally to enhance his YouTube presence as a music marketer. I managed multiple project elements including the thumbnail design and video editing to overlays, music selection, and refined graphics, ensuring a polished and professional brand image.

1. Discovery & Strategy

Brand Consultation: Worked closely with Kyle to understand his vision, target audience, and branding goals.
Competitive Analysis: Analysed competitors to identify opportunities for differentiation and enhancement.
Strategy Development: Crafted a tailored strategy to elevate Kyle’s YouTube presence through visual and content improvements.

2. Content Creation

Thumbnail Design: Created eye-catching thumbnails that effectively represent each video’s content and attract clicks.
Overlay Integration: Added dynamic overlays to enhance video storytelling and maintain viewer engagement.
Music Selection: Curated and integrated impactful music tracks that complement the video’s mood and message.

3. Video Editing & Graphics

Comprehensive Editing: Edited raw footage to produce seamless, high-quality videos that highlight Kyle’s expertise in music marketing.
Refined Graphics: Designed and implemented professional graphics to reinforce brand identity and enhance visual appeal.
Consistency Maintenance: Ensured all videos adhered to Kyle’s brand guidelines for a cohesive and recognisable look.

4. Post-Production & Optimisation

Colour Correction & Audio Mixing: Applied colour grading and audio enhancements to ensure polished and professional video quality.
SEO Optimisation: Optimised video titles, descriptions, and tags to improve searchability and reach on YouTube.

5. Results & Impact

Enhanced Brand Image: Significantly polished Kyle The Ally’s YouTube channel, making it more professional and appealing to his target audience.
Increased Engagement: Improved visual elements and content quality led to higher viewer retention and interaction.
Brand Growth: Strengthened Kyle’s position as a leading music marketer through consistent and high-quality video content.

View more work I've edited for Kyle The Ally:

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Posted Jan 8, 2025

I collaborated with Kyle The Ally, handling everything from video editing to overlays, music selection, and refined thumbnail graphics for a polished brand.

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Video Editor

Social Media Marketer

Content Creator

Final Cut Pro

Notion

Pixelmator Pro

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