Rebranding | Brocco
Nathalia Palma
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Posted Jun 17, 2025
New strategic phase in the brand's evolution. The work included a refreshed visual identity, and the design of key brand assets.
This project was conceived and developed as part of the rebranding of Brocco Agency, marking a new chapter in the brand’s journey. The initiative stemmed from the need to refresh the agency’s visual and verbal identity in line with its growth and the current market landscape.
The process began with the development of a new strategic concept, which served as the foundation for all creative decisions. From there, we created a new logo, color palette, institutional website, and a comprehensive set of visual and verbal guidelines to shape the brand’s communication.
The new identity aims to clearly and contemporarily express Brocco’s culture, using elements that strengthen its presence and reinforce its positioning as a company in constant motion. The entire project was guided by a functional approach, visually cohesive and deeply aligned with the brand’s core essence.
