Flame | Visual Identity

Flame is a fictional fashion brand with that Brazilian touch we all love. In this project, I decided to explore how artificial intelligence can bring a creative and entirely new concept to life. The lookbook was entirely created with AI, including all visual elements and even 3D symbols. The goal here was to use AI to test new possibilities and see how it can integrate with my own creative process. The art direction and logo were 100% created by me – because, let’s be real, a good craft is still something AI can’t quite nail, haha. With this project, I’m diving into the future of visual creation, exploring AI’s potential while keeping what’s essential in design: personality and the human touch.