Brand Identity 🛀 & Packagin 🧼 for premium Spa .
Marina Koroleva
CONCEPT
LOGO / CORPORATE IDENTITY / LOGO / BRANDING /
BRAND DESIGNER: Marina Koroleva.
Omovénie is a new premium spa project. It can only be accessed by invitation and everyone has their own visiting key.
Since the time of ancient Rome, thermal baths have been an integral part of life and were recreation clubs. This theme can be traced in paintings from all eras, which brings inspiration in a new reading of meanings. The result of our collaboration was a corporate identity that reflects the establishment's commitment to aesthetics and connection with nature.
The noise and bustle remain on the threshold of Ablution, the guests are greeted by huge vessels of ancient Rome and the aesthetics of quiet minimalism.
MOOD BOARD:
The colors reflect the essence of the concept:
painting (colors) / nature (greens) / source (earth) / authenticity of Rome (dark clay).
[ Creative Services ] 👩🏻💻
Creative Direction
Brand Identity Design
Social Media art Direction
Packaging Design
Print collateral Design
[ Scope of Work ] 👩🏻💻
Creative Direction: Crafted a creative direction that captures the essence of the ablution tradition, ensuring a cohesive and nature- and ancient Roman-inspired visual narrative.
Brand Identity Design: Developed a clean and distinctive brand identity, reflecting the brand's commitment to aesthetics and natural materials.
Social Media Art Direction: Designed a captivating art direction for social media, creating a visually appealing online presence that resonates with the brand's ethos.
Packaging Design: A packaging design has been created that embodies the pure formulas of the brand, providing tactile and visual pleasure for the consumer.
Print Collateral Design: Developed print collateral that complements the brand's identity, enhancing its visibility across various platforms.
BRANDING FOR SPA
Metaphor: a fragment of tradition.
Ablution carries the symbol of purification.
The mission: creating harmony between the soul mind body and the innermost secrets of nature.
BRAND PHILOSOPHY
"Our guests and staff are people with a special philosophy, as a certain atmosphere has been created here. Ablution is a "vessel of aesthetics", a deep way of thinking, and the beginning of something more."
The atmosphere of ancient Rome can be traced even in architecture. Round arches, vessels, the warm color of the walls - everything speaks about nature. Peace and quiet
PRINT COLLATERAL DESIGN
Developed printed materials that complement the brand's personality and increase its recognition. For printing, the method of embossing and silk-screen printing is used. The paper used is exceptionally pleasant to the touch - designer.
The quality of the print reflects the level of exclusivity and premium of the brand.
IMPORTANT ☝️
Access to the spa is by invitation only. The invited person receives a branded package and a premium cardboard box.
Each invited guest receives a mysterious invitation box📮
The set includes an invitation, a card with the room number, cosmetic bag, a branded towel, a letter and most importantly - a glass key!
Social networks and posters.
Merchandising.
Arriving at the spa, the visitor sees branded items everywhere: soap, brushes, towels and others. Then he receives a set as a gift, which will remind him of Ablution and will want to return.
STAGES OF WORK
1. Discussing all the details, getting to know the project (1 day).
2. Signing the contract, making an advance payment (1 day).
3. Presentation of the concept and part of the corporate identity (3 days).
4. Completion of the entire corporate identity (5 days).
5. Layout of the guideline (corporate identity guide) (3 days).
Final Thoughts:
The project is very deep in meaning and concept. Quiet minimalism and aesthetics left a feeling of fullness, and interaction with the customer was on the same wavelength of understanding and harmony.
Thanks for watching. I am open to cooperation as a freelancer, my contacts:
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Posted Jul 31, 2024
OMOVÉNIE is a Spa. The bustle remain on the threshold of spa, the guests are greeted by huge vessels of ancient Rome and the aesthetics of quiet minimalism.
