I believe that Design Thinking does not need to be used in every project, but in this specific one, this way of thinking helped a lot to plan all the stages within the set timeframe, selecting and separating based on the schedule each method and tool most suitable to be applied in each phase.

In the Immersion phase, the project team delved into the context of the problem through Benchmarking and interviews with stakeholders. Different points of view were considered, both from Bradesco Seguros employees and from insured and uninsured individuals, in order to gain empathy and identify challenges and opportunities, broadening the team's perspective on the challenge.

In this stage, the results of the analysis were used to build the ideal journey, its scenarios, and each step necessary to define the experience tailored to each need and situation. After this ideation, I facilitated an in-person prioritization workshop with the departments to determine which features would be prioritized, deprioritized, and discarded. This workshop was based on a part of the Lean Inception framework, which allowed for the prioritization and direction of each feature in a roadmap through waves and sprints.