In this stage, the results of the analysis were used to build the ideal journey, its scenarios, and each step necessary to define the experience tailored to each need and situation. After this ideation, I facilitated an in-person prioritization workshop with the departments to determine which features would be prioritized, deprioritized, and discarded. This workshop was based on a part of the Lean Inception framework, which allowed for the prioritization and direction of each feature in a roadmap through waves and sprints.