A logo design for Popcorn Media, a startup marketing agency looking for a brand identity that felt fun, approachable, and full of personality.

The brief was simple: make it feel exciting and casual. The logo brings together two ideas that belong together: popcorn and entertainment. A film clapperboard sits above bold, playful lettering, with popcorn bubbles forming naturally out of the wordmark. The result is a logo that feels like it belongs in a creative, energetic studio environment, which is exactly what Popcorn Media is.

A warm palette of orange, deep red, cream, and black gives the logo energy without feeling chaotic. The Beachday typeface was chosen for its rounded, friendly character — confident but never corporate. The logo was tested across four background colours to ensure versatility across digital and print applications.

designed

May 23, 2025

time

1 month