Loneliness is a growing global issue that has significant social, emotional, and health impacts on both young and elder people. In 2023, one in three adults age 50-80, 34% seniors reported feeling alone. 30 to 70% of young adults report feeling lonely, highlighting how pervasive the issue has become across many societies. They are several factors contributing to this scenario like living alone, social isolation, technology gaps and so on. This can have profound negative effects on the physical, emotional, and cognitive well-being, especially of older adults. How can we help grandma's and grandpa's to overcome social isolation and loneliness. And at the same time, how can we make it fun and exciting for younger generation?

Kai & Fun is an exciting community event designed to bridge gap between the elderly and younger generation through shared activities that are both fun and meaningful. It aims to attract young target audience to create new memories over food and board games and connect with senior people. And give them a chance to share their wisdom which can make them feel less lonely. This centers around two key elements: cooking and custom-designed board game. "By combining food and games, this initiative creates a dynamic space where generations can bond, share memories, and form lasting relationships"

Food is often the vehicle that brings us together, it's a 'social agent', the glue which holds families together. Because of the popularity of board games among young people, we decided to combine both. And then having conversations over food is always an effective way to connect, this lead to 'Kai&Fun', where 'Kai' means 'food' in New Zealand and 'Fun' is used to give an idea of enjoyment to young people (16-24). Divided this project into 3 touchpoints: Posters, social media campaign and board game and cards.

This was a visual communication group project for my masters. Where I had designed the visual identity, social media campaign and board game, working in collaboration with my peer, she designed the characters for board game, posters and cards.

In order to attract young people, but also to make it fun and interactive, we designed physical board game and made it easier for the elderly to operate and play. Kai&Fun board game is divided into board game, playing tokens, cards and instruction. We created token characters based on the 5 tastes and named them as, Ocean (Salty), Candy (Sweet), Ari (Sour), Hottie (Spicy), and Billy (Bitter). Players could choose it based on the taste they like. In the cards section, we included questions about personality, recipe questions and intresting food related questions. And finally a how to play guide, introducing all the sign and there meaning. This is designed to ignite interesting conversations about food among people.

Social media campaign designed to introduce the event and call people to join our event, spend their time having fun, learn cooking, play uniquely designed board game and connect with wise ones. I used animation and creative design for this 'Cook, Play, Learn with the wise ones' social media campaign.

year

2025

timeframe

6 Months

tools

Photoshop, Aftereffects, Illustrator

category

Branding and Identity

01

Kai & Fun Brand Identity

02

Designed Board Game for the Event

03

'How to Play' Guide

04

Look of the Event

05

Kai & Fun Social Media Campaign