Fe Growth Strategies, led by Shannon Murray-Doffo, is an agency specializing in fractional Chief Marketing Officer (CMO) services. Recognizing the pivotal role visual identity plays in communicating the quality and essence of her services, Shannon embarked on a transformative journey to rebrand her agency. The existing logo, marked by thin lines and a lack of scalability, failed to convey the level of professionalism and sophistication required for her high-ticket clientele. It was crucial for Fe Growth Strategies to "look the part" and reflect the caliber of services provided. Additionally, a new website was needed to effectively showcase the agency's offerings and entice potential clients.