Transforming Fe Growth Strategies into a Visual Powerhouse
Caitlin Johnson
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Posted Oct 26, 2023
This project exemplified the profound impact of an enhanced visual identity and website on a high-ticket service provider attracting a higher caliber of clients
Project Overview:
Fe Growth Strategies, led by Shannon Murray-Doffo, is an agency specializing in fractional Chief Marketing Officer (CMO) services. Recognizing the pivotal role visual identity plays in communicating the quality and essence of her services, Shannon embarked on a transformative journey to rebrand her agency. The existing logo, marked by thin lines and a lack of scalability, failed to convey the level of professionalism and sophistication required for her high-ticket clientele. It was crucial for Fe Growth Strategies to "look the part" and reflect the caliber of services provided. Additionally, a new website was needed to effectively showcase the agency's offerings and entice potential clients.
Client Background:
Fe Growth Strategies offers its high-ticket fractional CMO services to clients operating seven to eight-figure businesses. The critical need for a new visual identity was driven by the understanding that an outdated, low-quality image was incongruent with the industry, service quality, and the target market.
Specific Tasks:
The project included several pivotal tasks:
Brand Identity Redesign: Creation of a new brand identity, complete with logos, colors, typography, patterns, and brand guidelines. This comprehensive visual overhaul would ensure a professional and cohesive representation of the agency.
Website Design: Designing an updated website that would effectively showcase Fe Growth Strategies' range of services and serve as a valuable tool for attracting new clients.
Collaboration with BHirst Media: Handing over the website design to developer BHirst Media for its realization.
Client Testimonial:
Shannon Murray-Doffo shared her experience working with Caitlin and the impact of the project. The testimonial emphasized Caitlin's ability to transform minimal direction into works of art, requiring little to no revisions. She became Shannon's go-to person for white-glove design strategy. This collaboration elevated the quality of imagery produced by Fe Growth Strategies, providing the agency with the visual power it needed to excel. Caitlin's work was described as a "secret weapon" that made all the difference in the agency's success.
This project exemplified the profound impact of an enhanced visual identity and website on a high-ticket service provider, effectively matching their brand image to the caliber of their services and clients.