Project Overview:

Research Logix, a leading SaaS company specializing in personalized CRM solutions for cancer research administrators, embarked on a transformative brand strategy project to refine their identity and establish a stronger foothold in the competitive market. The company recognized the need for this initiative due to its expanding team, the aspiration to attract new clientele, and the determination to bolster its competitiveness.

Research Logix's existing visual identity lacked consistency and failed to effectively communicate its purpose and core values. A fundamental organizational value of fostering a sense of community among clients needed a more prominent platform, both in presentation and engagement. The brand's website required a complete overhaul to reflect these changes effectively.

Specific Tasks:

The comprehensive brand strategy project included several key components:

Brand Discovery: Understanding the essence of the Research Logix brand, its mission, and core values.

Market Research: Investigating the target audience and analyzing competitors to identify opportunities and challenges.

Brand Positioning: Defining a new brand positioning that would reflect Research Logix's unique value proposition.

Persona Development: Creating detailed personas to better connect with the target audience.

Messaging Strategy: Crafting a compelling messaging strategy to resonate with prospective clients.

Visual Identity: Developing a brand identity that encapsulated the brand's essence and values.

The project also extended to the design and development of a new website. This redesigned website would not only serve as a powerful digital interface but also host the community hub, allowing Research Logix to cultivate and celebrate the sense of community among its clients.

Client Testimonial:

Research Logix's leadership found in this project a perfect fit for their evolving needs. The brand strategy project offered more than just a facelift; it addressed critical issues surrounding brand values and mission alignment. The new brand guide and website transformation were met with enthusiasm. The professionalism, communication, and human touch provided by the project team, led by Caitlin, exceeded expectations.

In the words of Research Logix: "Our brand values and missions were not defined, the website needed updating and more simplicity. Our brand needed to be totally streamlined. It was an overall perfect fit! Professionalism was 10/10, communication was 10/10. Caitlin was a HUMAN behind her business. The brand guide was everything I envisioned and more. Their services described and pinpointed things I couldn’t have put into words myself."

This project exemplifies the power of a well-executed brand strategy in unifying a brand's identity, fostering community, and enhancing competitiveness in a dynamic market.