Brand Identity │remember this feeling

remember this feeling is a brand and business built by Jeanne Heo, a somatic healer, community builder, and artist specializing in prenatal and postpartum massage and holistic wellness for women. Jeanne's work lives in the body: it's slow, intentional, and deeply relational, and she needed a brand identity that felt as grounded and soulful as her practice.

The goal was to build something that could both feel earthy with organic softness and also clean and modern, a polarity that mirrors the balance in her own practice between nurturing touch and disciplined craft. From logo and typography to color to iconography, every piece of the identity needed to feel intentional rather than decorative so that soul-aligned clients would resonate deeply before ever booking a session.

There was already a clear energetic point of view but no visual identity to match it. The goal was to build a brand that felt intentional, sentimental, zen, and grounded and that could also hold the emotional weight of her body work while still building trust and drawing in her ideal clients.

The mood board leaned into earthy, organic texture and a stamped, distressed hand alongside something minimal and clean, a deliberate polarity that mirrored her approach: soft and human, but precise and considered.

Brand Identity Business Card Design Logo Design Iconography Brand Guidelines Flyer Print Design

I designed a full brand identity package built around the combination of organic texture and clean minimalism. The type system carries warmth without losing structure. The palette pulls from earthy, muted tones that feel grounded rather than trendy, and the iconography echoes the stamped, distressed mood board without ever feeling rough or unfinished.

The result is a visual identity that reads as soulful and cohesive, and captures Jeanne's "why" rather than just her services. She described feeling truly seen in the final designs. The collaborative process stayed intuitive and trust-based from concept through delivery.