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Velo West Africa is a pioneer in the building materials industry of African market. An industrial- leading company with her brand names, ITALKOL and PIXEL. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Akzidenz Grotesk BQ and has also been chosen to compliment and balance perfectly with the logo symbol. The corporate logo is presented through the use of red colour as well as shape and form. The corporate colour is Red. The Colours have been selected according to international standards as shown below and are easily implemented.