Vela Water

Posted Sep 4, 2026

Stema designed a colorful brand identity for Vela that helps it stand out in the market. The logomark consists of the shape of a drop of water when it is in motion with a curved shape that connects the letters. For both Vela’s lifestyle and product photography, the team developed two different approaches to reflect both the health and sensorial aspects of water and the brand. This new brand needed to reflect the company's values and beliefs, and its mission to harness the precious resources that nature provides us with. It needed to look elegant and stylish, and appeal to a more discerning, adventurous and health-conscious customer.