What should a cocktail brand
Valentino Mateski
What should a cocktail brand feel like before you even open the can?
When I started working on the identity for SeventhWave, that question shaped everything.
This isn’t a drink designed for a bar counter. It’s designed for the in-between moments: warm air, late afternoons, and plans that unfold naturally. Convenient, yes. But more importantly, effortless.
The brand design had to capture that balance. Playful, without feeling loud. Premium, without feeling formal.
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Posted Mar 11, 2026
What should a cocktail brand feel like before you even open the can? When I started working on the identity for SeventhWave, that question shaped everything....
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