As a brand designer, typography is one of the first places I test a brand’s personality. I ask myself: how should this brand sound if it could only speak through type?
I play with weight, spacing, and rhythm. Small shifts change everything. The same sentence can feel trustworthy, aggressive, or effortless just by adjusting the typography.
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Posted Mar 5, 2026
Typography exploration for a client. ⬇️
As a brand designer, typography is one of the first places I test a brand’s personality. I ask myself: how should th...