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I had the opportunity to design and develop the AuraHealth website, crafting a user-friendly and visually appealing platform that features over 30 static pages and 4 dynamic CMS-driven pages. The goal was to create a seamless digital experience, combining engaging content with intuitive navigation, all while ensuring the website performs smoothly across devices.

One of the key aspects of the project was the integration of a custom blog, allowing AuraHealth to easily manage and update their content. To enhance the marketing potential, I integrated third-party tools such as Facebook Pixel and Google Tag Manager, ensuring comprehensive tracking, analytics, and better insight into user behavior. These tools helped the marketing team track conversion goals, audience interactions, and advertising campaigns effectively.

A significant part of the project was focused on Conversion Rate Optimization (CRO). To achieve this, I utilized A/B testing methodologies with platforms like Google Optimize and Zoho Pagesense. This data-driven approach helped identify key improvements in user experience, site performance, and call-to-action effectiveness. By continuously testing and refining various elements of the website, the team was able to increase user engagement and ultimately improve the site's overall performance.

Technologically, the project was heavily reliant on Webflow for developing responsive designs and CMS management, Figma for detailed UI/UX design, and JavaScript for adding dynamic functionality. Webflow allowed us to maintain flexibility with design iterations and CMS scalability while keeping the code clean and optimized.

I continue to offer ongoing maintenance and support for the website to ensure it stays secure, up-to-date with the latest content, and fully functional as AuraHealth’s business evolves.

🔗 Explore the AuraHealth website