Case Study: Jobly – End-to-End MVP Development in 2 Weeks
Client: Jobly
Industry: Contractor Services, Lead Generation, Local SEO
Project Type: MVP Development
Technologies Used: Lovable, React, Supabase, Lopay API, Google Business Profile API
Overview
Jobly is a growth engine for contractors—helping them get found on Google, follow up on missed calls, collect reviews, showcase their work, and look professional online, all completely free.
Jobly needed a fast, functional MVP to validate their model and start onboarding early users. The goal: design, build, and launch a full MVP in just 2 weeks.
Challenge
Jobly wanted an MVP that would:
Give contractors a professional online presence instantly
Improve their Google ranking automatically
Collect and manage customer reviews
Provide a free business phone line with automated missed-call follow-ups
Capture and convert leads
Allow contractors to collect payments instantly
Run silently in the background to bring contractors more work
The biggest challenge was delivering all core features within an aggressive 14-day timeline, while still ensuring scalability and great UX.
Solution
Using Lovable, I rapidly designed, prototyped, and shipped a polished MVP with all essential contractor tools.
Key Features Built
⭐ Contractor Profiles
Business details, work photos, services
Auto-optimized for Google ranking
Dynamic updates using the Google Business Profile API
⭐ Google Business Profile (GMB) Integration
Synced business info directly from Google
Automated posting & content updates
Review collection and reputation management
Improved local SEO so contractors get found first
⭐ Lead & Job Management
Contractors can browse job opportunities
Job applications with status tracking
Automatic follow-up for missed calls
⭐ Payment Collection (Lopay API)
Embedded payment requests
Instant payouts via Lopay
Low-fee transactions
Simple UI for deposits, payments, and receipts
⭐ Admin Dashboard
User management
Job listing controls
Profile and activity monitoring
Development Timeline
Week 1
Requirement gathering & scoping
Wireframes and UX flows
Contractor profile system
Lead capture + job application flow
Initial GMB API integration
Week 2
Lopay API payment integration
Missed-call automation
UI polish and final integrations
QA testing
Deployment & client handoff
Platform Screenshots
Jobly App | Features
Jobly App | Home Screen
Jobly App | Grow Screen
Results
Delivered a complete MVP in 14 days
Ready for real contractor onboarding and user testing
Automated tools running in the background to generate leads
A scalable foundation for future Jobly features
Impact
Contractors can now instantly get:
A Google-optimized online profile
A mobile-ready website
A free business phone number
An automated follow-up system
A built-in payment collection tool
Lead capture and job management features
This allowed Jobly to begin validating their product, gather early feedback, and accelerate growth.
Client Feedback (Optional)
"Saif delivered exactly what we needed—fast. They built a complex MVP with Google Business and payment integrations in just two weeks. Thanks to their work, we were able to launch early, test with real users, and start growing. Highly recommended."