Customer Segmentation for Targeted Marketing
Sharang Dutt
Data Analyst
Microsoft Excel
Power BI
SQL
AlphaSense
Project Description:Implement customer segmentation techniques to divide the customer base into distinct groups based on their behavior, demographics, and purchasing patterns. This will enable personalized marketing strategies and improve customer engagement and retention.
Deliverables:
Segmented Customer Groups:
Segment Profiles and Analysis:
Predictive Model for Customer Segmentation:
Implementation Support and Training:
