Forstock -- SaaS Website for a Shopify Inventory Platform

Forstock is an AI-powered inventory management platform built specifically for Shopify brands. It helps merchants replace spreadsheets with real-time forecasting, automated purchasing, and intelligent reorder alerts.

At the pre-launch stage, Forstock needed a website that could clearly explain a complex product, build trust without live users, and convert Shopify merchants into early adopters through a waitlist.

I partnered with the Forstock team to design and develop a conversion-focused Webflow website that visualizes the product, positions it as Shopify-native, and drives early signup intent.

Forstock faced several key challenges before launch:

The platform included multiple advanced modules that were difficult to explain quickly

There were no existing users or metrics to establish trust

The Shopify app ecosystem is crowded, making differentiation critical

The primary business goal was waitlist signups—not vanity traffic

The website needed to educate, establish credibility, and convert in a single experience.

I approached the project with a product-first and conversion-driven mindset.

Instead of overwhelming visitors with feature lists, I focused on:

Showing the product early through realistic UI mockups

Communicating value through outcomes, not technical details

Allowing users to explore features progressively

Reinforcing Shopify-native positioning throughout the journey

This resulted in a clean, modern SaaS design with a dark theme and subtle purple accents aligned with Forstock’s AI brand.

Introduced high-fidelity dashboard mockups in the hero section to immediately build credibility

Designed a progressive feature exploration system using an interactive accordion

Structured content to guide users from problem awareness to solution clarity

Placed waitlist CTAs at natural decision points without interrupting flow

Optimized layouts and interactions for mobile-first browsing

Each UX decision was made to reduce friction, increase clarity, and support conversion.

Solution: I grouped core functionality into a single “inventory command center” experience using an expandable feature accordion, supported by dedicated feature pages for deeper exploration.

Solution: I designed persona-based testimonials representing e-commerce managers, founders, and operations leads. Each testimonial reflected realistic inventory challenges, helping prospects see themselves using the platform before launch.

Solution: I emphasized Shopify-native integration across the site using badges, messaging, and dedicated sections highlighting instant sync for products, orders, and inventory.

Although the product was still in pre-launch, the website delivered strong strategic outcomes:

Improved product clarity: Visitors quickly understood how Forstock replaces spreadsheets and manual workflows

Higher perceived trust: Product visuals and testimonials made the platform feel real and credible

Stronger positioning: Shopify-native messaging clearly differentiated Forstock from generic inventory tools

Optimized waitlist conversions: Multiple CTAs and a dedicated landing page increased signup intent

Seamless cross-device experience: Fully responsive design ensured consistent performance across desktop and mobile

Client feedback highlighted the site’s clarity and its ability to “finally explain the product in a way merchants understand.”

This project demonstrates how a well-executed pre-launch website can do more than look good—it can educate users, build trust, and drive early demand for complex SaaS products.

By combining product visualization, conversion-focused UX, and Shopify-native positioning, the Forstock website laid a strong foundation for launch and early customer acquisition.