Forstock Pre-Launch Webflow Site Development

𝐅𝐨𝐫𝐬𝐭𝐨𝐜𝐤 is an AI-powered inventory management platform built specifically for 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 brands. The platform delivers real-time demand forecasts, one-click purchase orders, and intelligent reorder alerts—helping merchants eliminate spreadsheets, prevent stockouts, and reduce excess inventory. Currently in pre-launch with a waitlist, Forstock features "Alfred AI," an intelligent assistant that understands store data and speeds up inventory decisions.

Forstock needed a compelling pre-launch platform to capture early adopters in the competitive Shopify app ecosystem:

𝗖𝗼𝗺𝗽𝗹𝗲𝘅 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝘀𝗲𝘁 𝗲𝘅𝗽𝗹𝗮𝗻𝗮𝘁𝗶𝗼𝗻: Five core modules (Dashboard, Analytics, Purchasing, Reorder, Alfred AI) needed clear differentiation

𝗣𝗿𝗲-𝗹𝗮𝘂𝗻𝗰𝗵 𝘁𝗿𝘂𝘀𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴: Without existing users, the site needed to establish credibility through product visualization

𝗦𝗵𝗼𝗽𝗶𝗳𝘆-𝗻𝗮𝘁𝗶𝘃𝗲 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: The platform needed to emphasize seamless Shopify integration as a key differentiator

𝗪𝗮𝗶𝘁𝗹𝗶𝘀𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗳𝗼𝗰𝘂𝘀: The primary goal was capturing email signups from Shopify merchants

Our Webflow development approach focused on product visualization and conversion optimization:

𝗖𝗹𝗲𝗮𝗻, 𝗺𝗼𝗱𝗲𝗿𝗻 𝗦𝗮𝗮𝗦 𝗮𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰 with dark theme and purple accents

𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝗮𝗰𝗰𝗼𝗿𝗱𝗶𝗼𝗻 allowing deep exploration of each module

𝗦𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹𝘀 from target personas (e-commerce managers, founders)

𝗦𝗵𝗼𝗽𝗶𝗳𝘆-𝗻𝗮𝘁𝗶𝘃𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 emphasizing instant sync capabilities

𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝘄𝗮𝗶𝘁𝗹𝗶𝘀𝘁 𝘁𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁𝘀 throughout the user journey

Solution

𝗪𝗲𝗯𝗳𝗹𝗼𝘄 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:

Built fully responsive Webflow site with smooth animations and micro-interactions

Created compelling hero section with "Stop guessing. Start restocking on time." headline

Implemented Shopify integration badges prominently in header

Built high-fidelity product dashboard mockups showcasing the platform interface

𝗙𝗼𝘂𝗿-𝗣𝗶𝗹𝗹𝗮𝗿 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗦𝗲𝗰𝘁𝗶𝗼𝗻: Designed benefit cards with custom iconography:

𝗦𝘁𝗼𝗽 𝗹𝗮𝘀𝘁-𝗺𝗶𝗻𝘂𝘁𝗲 𝗿𝗲𝗼𝗿𝗱𝗲𝗿𝘀: AI alerts before stockouts happen

𝗙𝗿𝗲𝗲 𝘂𝗽 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲: Automate POs and ditch spreadsheets

𝗨𝗻𝗹𝗼𝗰𝗸 𝗰𝗮𝘀𝗵: Order smarter, reduce excess inventory

𝗚𝗮𝗶𝗻 𝘁𝗼𝘁𝗮𝗹 𝗰𝗹𝗮𝗿𝗶𝘁𝘆: One clean dashboard to see it all

𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗔𝗰𝗰𝗼𝗿𝗱𝗶𝗼𝗻: Built expandable "All-in-one inventory command center" section with five modules:

𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱: Real-time inventory health, supplier performance, open POs

𝗜𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Visibility into turnover, stock value, movement

𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗶𝗻𝗴 & 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Create, split, track POs in minutes with Shopify sync

𝗥𝗲𝗼𝗿𝗱𝗲𝗿: AI-powered restock timing using sales data and lead times

𝗔𝗹𝗳𝗿𝗲𝗱 𝗔𝗜: Intelligent assistant for instant answers and suggestions Created dedicated feature pages for each module with detailed functionality

𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Built testimonial carousel with navigation controls featuring five personas:

Sophie (E-commerce Manager) – "Haven't had a single stockout"

Daniel (Supply Chain Manager) – "Bridges inventory and purchasing"

Emily (Inventory Manager) – "Gave us clarity"

Liam (Operations Director) – "Cut manual tasks by 60%"

Matt (Solo Founder) – "Finally stopped panicking about stockouts" Added profile photos and role titles for authenticity

𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗦𝗲𝗰𝘁𝗶𝗼𝗻:

Created "Built for Shopify" section with badge visualization

Emphasized instant sync for listings, orders, and inventory

Positioned as Shopify-native solution vs. generic inventory tools

𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻:

Integrated "Join the waitlist" CTAs in hero, mid-page, and footer

Added "Book a call" option for high-intent prospects

Built dedicated waitlist landing page

Created prominent "Get started" buttons throughout

𝗔𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗣𝗮𝗴𝗲𝘀:

Individual feature pages (Dashboard, Inventory Analytics, Purchase Management, Smart Reordering, Alfred AI)

Privacy Policy and Terms of Service pages

Support and Contact sections

𝗖𝗹𝗲𝗮𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘃𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Dashboard mockups let prospects experience the platform before launch

𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗱𝗲𝗽𝘁𝗵 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲𝗱: Interactive accordion reveals comprehensive capabilities without overwhelming

𝗣𝗲𝗿𝘀𝗼𝗻𝗮-𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝘀𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳: Testimonials from e-commerce managers to solo founders cover entire target audience

𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗲𝗱: Native integration messaging differentiates from generic inventory tools

𝗪𝗮𝗶𝘁𝗹𝗶𝘀𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱: Multiple CTAs capture interested Shopify merchants

𝗠𝗼𝗯𝗶𝗹𝗲-𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Fully responsive design works across all devices

Fully responsive Webflow website (desktop, tablet, mobile)

Hero section with product dashboard mockups

Four-pillar benefits section with custom icons

Interactive five-module feature accordion

Dedicated feature pages for each module

Testimonial carousel with navigation (5 testimonials)

Shopify integration showcase section

Waitlist signup page

Multiple CTA placements throughout

Privacy Policy and Terms of Service pages

Support and Contact sections

Mobile navigation menu

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗮𝗽𝗽, 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝗦𝗮𝗮𝗦, or 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝘁𝗼𝗼𝗹 that needs a pre-launch website driving waitlist signups? Let's talk about bringing your product to life with custom Webflow development.