Blossom | Brand Identity Design

For this project we developed the logo, colors, typography and packaging design.

Blossom is a bakery and tea house inspired by a flower garden that seeks to convey a relaxed and peaceful atmosphere where people can enjoy themselves peacefully.

For the logo I conceptually put together two elements, a cherry that represents desserts and cakes while the petals are thought of the cherry blossom that blooms in the spring.

For the development of the brand identity I focused on creating a soft identity that expresses the feeling of relaxation, comfort and sweetness. We created this by using a color palette that conveys the idea of a calm and cozy atmosphere. As for the typography I used a Sans typeface to show elegance, sophistication and quality.