Auvers | Brand Identity Design

Fati Dolar

Brand Designer
Packaging Designer
Visual Designer
Adobe Illustrator
Adobe Photoshop
Auvers is a brand of socks and tights inspired by the fashion of our grandmothers in the 60's, where stockings, long socks, prints and bright colors stood out in the clothes providing personality. It seeks to reinvent this fashion and bring to the present a new option as an accessory to our outfits.

Goals and Process

Our goal was to create a sweet and creative identity, with a vintage touch but still modern. We also seek to empower people to be themselves by wearing what they want to wear with attitude, pride and love.
For this we look for sweet and delicate elements, colors and shapes in the design of the brand. As inspiration, we took the work "The Almond Three" by Van Gogh creating patterns and identifying elements with the branches with flowers of the work.

2022

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