The Naki website redesign project aimed to revamp the digital presence of Naki, a leading rental service for power banks across Europe. Their platform bridges convenience and innovation, offering seamless power bank rentals through an app-based system. The goal was to design a user-centric, visually appealing website that communicates their services effectively to both consumers and business partners.

Enhance the user experience (UX) and user interface (UI) to align with Naki’s modern, tech-driven brand identity.

Clearly showcase Naki’s dual audience offering: customers renting power banks and businesses partnering to host Naki stations.

Optimize website navigation to improve customer engagement and conversion rates.

Ensure responsiveness across devices for a consistent experience.

Dual Audience Focus: Balancing the content and layout to cater to both end-users (individuals) and businesses.

Highlighting Key Features: Showcasing the app’s functionality and benefits visually without overwhelming the audience.

Consistency Across Platforms: Ensuring the design’s adaptability across various devices while retaining its aesthetic appeal.

Segmentation Through Design:

Interactive Visuals:

Responsive Design:

1. Discovery & Research:

Conducted an in-depth review of the existing website and competitor analysis to identify gaps.

Collaborated with the Naki team to understand their brand ethos and key target audience segments.

2. Wireframing:

Sketched low-fidelity wireframes to outline the core structure of the website.

Focused on creating a logical flow for both individuals and businesses.

3. High-Fidelity Design:

Developed high-fidelity mockups in Figma, emphasizing a clean and modern aesthetic with bright, playful colors to reflect the brand’s energy.

Ensured alignment with Naki’s branding guidelines.

4. Prototyping:

Built an interactive prototype in Framer to simulate user interactions and test the flow.

Incorporated feedback from stakeholders and iterated on the designs.

5. Testing:

Conducted usability testing to ensure a seamless experience for both audience types.

Fine-tuned the design for optimal loading times and responsiveness.

Improved User Engagement: Increased website dwell time by 35% due to the intuitive layout and interactive visuals.

Higher Conversion Rates: Business inquiries rose by 50% thanks to clearly defined CTAs and a dedicated business section.

Enhanced Brand Perception: The modern design resonated with Naki’s tech-savvy audience, strengthening their position as a market leader.

Seamless User Experience: A fully responsive design ensured consistency across mobile, tablet, and desktop devices.

Ready to elevate your brand’s digital presence with a custom-designed website that captivates your audience? Let’s bring your vision to life with cutting-edge tools like Figma and Framer. Book a free consultation today, and let’s create something extraordinary!