π Key Findings
Engagement is highly concentrated on both Instagram and Facebook.
40%+ of all reactions, comments, and shares sit in just the top 10 % of posts.
Potential problems:
β Uneven performance: A small set of βhitβ posts carries the account, while the majority underperform, making overall results volatile and harder to forecast.
β Algorithm risk: If new posts donβt match those top-tier engagement levels quickly, the platform may reduce organic reach for everything else.
β Click-through dilution: Highly saturated hashtags bury our content under millions of competing posts, so the click-through rate drops.
β Misaligned targeting: Broad hashtags attract untargeted traffic that doesnβt convert.