At Timely, a leading provider of automatic time tracking solutions, I collaborated closely with the Marketing team to enhance our website’s user experience and drive conversions. By applying user-centered design principles and conducting thorough research, we gained valuable insights into user behavior, enabling us to tailor the website to our audience’s needs.

Utilizing Figma and Webflow, I designed and prototyped user interfaces that prioritized accessibility and responsiveness. This approach ensured that our website was both visually appealing and functional across various devices. I developed responsive pages and integrated them with third-party tools such as HubSpot, Segment, and Google Analytics.

This integration allowed us to monitor and analyze website performance effectively, leading to data-driven decisions for continuous improvement. To enhance user engagement, I created custom interactions and animations using Webflow, making the browsing experience more dynamic and interactive.

Working alongside our SEO manager, we implemented strategies to improve our search engine rankings, ensuring that our content reached a broader audience. Additionally, I developed client-facing web pages, applications, and campaigns that aligned with Timely’s brand and design standards, reinforcing our identity and value proposition.

Throughout this project, I leveraged a diverse skill set, including design, user experience (UX), research, graphics, front-end development, digital marketing, and design management. Proficiency in tools such as Figma, Webflow, Adobe Illustrator, Adobe Creative Suite, and Adobe Photoshop was essential. Moreover, knowledge of HTML, CSS, and JavaScript proved valuable in executing various tasks.

By integrating user-centered design principles, advanced tools, and collaborative strategies, we transformed Timely’s marketing website into a platform that effectively engages users and drives conversions. This project not only enhanced their online presence but also contributed to their mission of providing innovative time tracking solutions for consultancies, agencies, and software companies.