WARC: Branding & Website Design.

WARC is a global authority on marketing effectiveness, offering research, reports, case studies, and best practices that help marketers and brands improve their strategies. The platform is known for its extensive awards database, campaigns, and insights, making it a go-to resource for anyone looking to elevate their marketing game.

When I joined WARC, they were amid a major rebranding and redesign. As the Lead Designer, my challenge was redesigning 100% of the website while adding new sections that would make the platform more user-friendly and visually engaging. The timeline was tight—two months—and I was also working on The Work project.

Key challenges included:

Conducting research to determine which pages to keep, update, or completely overhaul.

Collaborating with developers, content creators, and stakeholders to define the site’s new structure and ensure smooth implementation of new sections.

Defining a fresh style guide and design system aligned with the new branding.

Creating a more intuitive search experience that allowed users to navigate the extensive content easily.

Designing a new Feed section that would serve as a fresh content and updates hub.

After aligning with stakeholders and understanding the full scope of the project, we implemented the following solutions:

Prioritised web sections to systematically address rebranding needs.

Created wireframes for new components and sections, including Awards, Search, and Campaign Data pages.

Developed a new navigation system to accommodate the growing site and ensure consistency across all WARC products.

Enhanced the search experience, introducing new filtering options and search results for all WARC content.

Designed a full-width grid layout and card system for the new Feed page to improve visual appeal and user engagement.

Worked closely with the development team to test, refine, and implement all changes within the 60-day deadline.