Meru Brand Development for Neurodivergent Support

At the core of the Meru community is a desire to create spaces and experiences where families and individuals can find support and forge meaningful friendships. 💙💛

We have partnered with Meru's forward-thinking CEO to develop a new brand that feels like a hug to parents. The goal was to place Meru as a reference for parents of neurodivergent kids. Meru wants other parents to know that whatever happens on their ADHD journey, they’ll find unwavering support, guidance, and respect in the community. The brand wanted to place itself as a partner to walk alongside parents, regardless of their preferences and choices.

Meru was founded by Noor, a French businesswoman living in Singapore. She was diagnosed with ADHD in her childhood and struggled to “fix and conceal” her weaknesses until she discovered how to set up her own ADHD support system.

As a mum who has navigated ADHD challenges firsthand, Noor founded Meru to provide families and individuals with ADHD with a safe space where they can connect and explore different support systems. She wanted her website to reflect the sense of warmth and community that she built Meru on.

Together, we crafted Meru's name, colors, mascot, logo, and online channels around one inclusive message: medical, holistic, therapies or not, whatever your path, this is a judgment-free community.