Levantine's Pita Bread Brand Design & Packaging

Levantine's is the pita bread brand of Abdelghani Bakeries, a Syrian-American factory with a clear goal of where they want to go. Their brand identity journey was carefully thought out to be scalable and in accordance with their market growth plans. Starting with minor grocery stores in Rochester, Buffalo, and Syracuse, Levantine's goal is to hit at least 1 major grocery chain still in 2025. To keep things moving forward, they wanted a new cool-looking brand, colors, and package that communicated the core of their products: baked with true Syrian authenticity and shared with purpose.