When I joined the #MagicPathChallenge on Contra, I saw an opportunity to solve a real problem I'd been facing in my ecommerce projects: the gap between static designs and functional prototypes. Ecommerce companies need to move fast—testing different layouts, flows, and features to optimize conversion rates. Traditional design tools create beautiful mockups, but they lack the interactivity needed to validate ideas before development truly.

This case study showcases how I built a comprehensive ecommerce component library in MagicPath that enables companies to prototype new pages quickly and set up AB tests with interactive, realistic experiences. Instead of waiting weeks for developers to build test variations, teams can now validate concepts in days with prototypes that feel like the real thing.

Taking on multiple ecommerce projects, I realized I was recreating the same components over and over. My main goal with this challenge was to build a library of reusable components that I could leverage across projects—saving time while maintaining quality. The challenge pushed me to discover a new tool and gain more control over what I was creating, moving beyond static screens to interactive experiences.

I started by building out a complete ecommerce page in MagicPath, demonstrating how all the components work together in a real shopping context. This full-page example serves as both a showcase and a testing ground for the component library.

In this video, I present my complete MagicPath library, showing the range of ecommerce components I've built and how they function interactively. These aren't just static designs—they're working prototypes that respond to user input, making them perfect for stakeholder presentations and usability testing.

The full library provides a bird's-eye view of every available component. From navigation to checkout elements, each piece is designed to be modular and adaptable. Having this complete system view makes it easy to mix and match components for different project needs.

This component lets users select their color, size, and material preferences, then dynamically displays their complete selection. What makes this powerful for AB testing is the ability to experiment with different selection interfaces—dropdowns vs. swatches vs. buttons—and see how users actually interact with each variation. These interactive components feel much more real than just a design in Figma, giving stakeholders a true sense of the user experience.

The order summary includes promo code entry, discount display, tax calculation, and payment/delivery options. This component is critical for checkout optimization, and being able to prototype different layouts—like where the promo code field appears or how discounts are highlighted—can significantly impact conversion rates. The interactive nature lets you test the entire flow, from entering a code to seeing the discount applied.

This comprehensive filtering component allows users to sort by relevance and filter by company, price range, brand, color, and material. Filter design has a massive impact on product discovery, and this interactive prototype lets teams test different filter hierarchies and interactions before committing to development. Users can click, filter, and see results update in real-time.

Finally, the product page brings multiple components together—showcasing how the customization selector, add-to-cart functionality, and product information work as a cohesive system. This is where the real power of interactive prototyping shines: stakeholders can click through an actual shopping experience, not just scroll through static screens.asd

What sets these MagicPath components apart is their interactivity. While Figma is excellent for visual design, these prototypes bridge the gap to development. They feel real because they are functional—buttons click, filters work, selections update. This means:

Faster validation: Test concepts with users before writing code

Better stakeholder buy-in: Show, don't just tell

More accurate AB tests: Prototype multiple variations quickly

Smoother handoffs: Developers can see exactly how interactions should work

This reusable component library has transformed how I approach ecommerce projects. Instead of starting from scratch each time, I can quickly assemble and customize proven components, dramatically reducing time from concept to testable prototype. For ecommerce companies operating in a competitive landscape where conversion optimization is critical, this approach enables rapid experimentation and data-driven decision-making.

The #MagicPathChallenge didn't just introduce me to a new tool, it fundamentally changed how I think about design prototyping and gave me the control I needed to create truly interactive experiences that drive better outcomes for my clients.