Avitari Brand Elaboration

I would love to share this project I worked on for a Mexican real estate brand few months ago, the brand already had a logo, but the stakeholders needed more, the logo was without colour or arrangement variations or supporting assets, and that is where I come in

The first thing I did was understanding the brand and the objective of the project, at first I was told I would redesign a logo, so I proceeded with researches and concept development, afterwards I was told I would work around the current logo, which was quite challenging as I found it difficult to connect it with the brand, but yeah I proceeded with it.

After series of questions, researches I came up with the designs they needed, It was not a really comprehensive project neither was it basic, the deliverables were:

50+ pages brand style guide Logo variation development Brand colours definition Font pairing Brand stationery designs Brand merchandise design PowerPoint presentation template design Hologram stickers design Promotional designs and more

Below are the visuals from the project