Architectural Brand Elaboration | Avitari
Victor Elera
I would love to share this project I worked on for a Mexican real estate brand few months ago, the brand already had a logo, but the stakeholders needed more, the logo was without colour or arrangement variations or supporting assets, and that is where I come in
horizontal logo variation
The first thing I did was understanding the brand and the objective of the project, at first I was told I would redesign a logo, so I proceeded with researches and concept development, afterwards I was told I would work around the current logo, which was quite challenging as I found it difficult to connect it with the brand, but yeah I proceeded with it.
After series of questions, researches I came up with the designs they needed, It was not a really comprehensive project neither was it basic, the deliverables were:
50+ pages brand style guide
Logo variation development
Brand colours definition
Font pairing
Brand stationery designs
Brand merchandise design
PowerPoint presentation template design
Hologram stickers design
Promotional designs
and more
Below are the visuals from the project
Brand stationeries
Business cards
ID cards
Website proposal
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Posted Oct 27, 2024
I worked with Avitari to develop a visual identity from the single variation logo they had into a visual identity for the brand.
