This project involved a comprehensive redesign and redevelopment of the official PERSIB website to better reflect the club’s strong visual identity and enhance user engagement. The goal was to create a cohesive and modern digital presence that resonates with both loyal fans (Bobotoh) and new visitors.

Key focus areas included improving site navigation, accessibility, and responsiveness across devices, while crafting a consistent visual language aligned with PERSIB’s brand. The redesign also incorporated updated content layouts and interactive elements to boost user interaction and strengthen the club’s online community.

Collaboration with product managers, developers, and stakeholders ensured the final product met both business objectives and user expectations, resulting in increased site traffic, fan engagement, and digital brand presence.

You can view the live website and explore the full redesign here: persib.co.id