Simplifying Food Logging for Unicity's Activate App

Traditional food-logging apps often required users to select specific varieties of foods, leading to a frustrating and time-consuming experience. Additionally, the app needed to support users in maintaining a fasting lifecycle, providing instant feedback, and fostering a sense of community.

Traditional food-logging apps often required users to select specific varieties of foods, leading to a frustrating and time-consuming experience. Additionally, the app needed to support users in maintaining a fasting lifecycle, providing instant feedback, and fostering a sense of community.

Approach

As the Visual and UX Designer, I played an active role throughout the entire design process, from conducting user research to designing the onboarding experience. We began by conducting extensive user research to understand the target audience’s needs, preferences, and challenges, especially related to insulin resistance and fasting. Based on these insights, we developed personas that represented key user segments, considering factors such as age, lifestyle, and health goals.

Users log their meals by selecting emojis that represent different food groups, making the process quicker and more enjoyable.

The app indicates whether the user’s body is burning sugar or fat, allowing for better energy planning and expenditure.

Users log their meals by selecting emojis that represent different food groups, making the process quicker and more enjoyable.

The app allows users to track and maintain their fasting lifecycle, providing a seamless and motivating experience.

Users can easily purchase Unicity products within the app, enhancing the overall user experience and supporting Unicity's business goals.

This feature allows users to invite friends and family to join the app, fostering a supportive community committed to healthier living.

The app provides short, informative lessons on metabolic health, nutrition, and healthy living, helping users stay informed and motivated.

The app offers instant feedback on progress and clear directions for improvement, which was crucial for user motivation.

-John D., 90-day user testing participant

Impact

The Unicity: Activate app saw significant success with over 5,000 downloads and received positive reviews, averaging a 4.1-star rating. Users reported improved adherence to fasting practices and a positive impact on their overall well-being. The app's unique approach to food logging and fasting tracking, combined with its community-building features, empowered users to make better decisions for a healthier lifestyle.

Conclusion

By focusing on user experience and leveraging intuitive design, we were able to create an app that not only met but exceeded user expectations. The Unicity: Activate app is a testament to the power of thoughtful UX design in transforming daily habits and supporting users in achieving their health goals. With its seamless integration of food logging, fasting tracking, and community engagement, Activate stands out as a valuable tool for anyone on a journey to better health.