Today & Tomorrow — Webflow Development

Today & Tomorrow is Joe Nash’s initiative for helping creative companies grow. The new website presents that offering through an introduction to the program, Joe’s experience, and an Insights section. Its opening message brings the audience and purpose together: a place where creative companies learn to grow.

I developed the website in Webflow from Camilo Roa’s design. My contribution was the website implementation, translating the visual direction into page layouts and content sections. The project’s technology stack is Webflow and Mailchimp.

The design combines oversized black typography, a warm neutral background, directional arrows, and workshop photography. Its character depends on the relationship between those elements: bold statements establish the message, while open space and smaller text give supporting information room to breathe.

The development focus was to carry that hierarchy into Webflow across several kinds of content. A short homepage statement, a grid of article cards, a detailed biography, and a multi-part program overview each need a different layout while remaining recognizably part of the same website.

A clear opening. The homepage pairs the main proposition with a large workshop photograph. The image connects the growth message to a learning environment, while the compact navigation keeps Insights, FAQ, and Sign Up visible.

An editorial layer. The Insights view organizes articles into a card grid with dates, images, and titles. Category controls sit above the grid, giving the section a clear structure for exploring different subjects.

The person behind the program. Joe’s introduction brings together a portrait, career highlights, and a longer biography. The layout separates those pieces of information so visitors can scan the background or spend more time with the detail.

A structured offer. The program overview presents three growth pillars before moving into the supporting benefits. Numbered columns and dividing lines turn a larger body of information into distinct, readable groups.

The selected views show the visual direction and content layouts of the new Webflow website.

Project: Today & Tomorrow by Joe Nash Design: Camilo Roa Development: Jorge Toloza Technology: Webflow, Mailchimp