CurioEd: Brand Management and Content Writing

Divyangna S

Content Writer
Copywriter
Canva
Microsoft Office 365

#1 Website

#2 Instagram

Manged and built brand's Instagram from scratch.
Developed an Instagram strategy that aligned with the brand's goals and target audience.
Created a visually appealing and consistent feed that reflected the brand's identity and messaging.
Produced engaging and relevant content, including photos, videos, and Stories.
Developed custom captions that were optimized for engagement and reach.
Conducted hashtag research to ensure that each post was reaching the right audience.
Utilized Instagram analytics to track performance and make data-driven decisions to improve engagement and growth.
Worked with influencers and other accounts to increase exposure and drive engagement.
Utilized Instagram's various features, including Stories, Reels, and IGTV, to diversify content and reach new audiences.
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For YouTube:
Created a YouTube channel from scratch and established a consistent brand identity.
Produced high-quality video content on a regular basis, including writing scripts, filming, and editing.
Developed custom thumbnails and descriptions to optimize each video for search and discovery.
Conducted keyword research to ensure that each video was targeting the right audience.
Utilized YouTube analytics to track performance and make data-driven decisions to improve engagement and growth.
Collaborated with other creators and influencers to expand the reach and exposure of the channel.
Implemented best practices for SEO, including optimizing the channel homepage and metadata.
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