Little Big Friends - Brand, Illustration & E-commerce
Igal Melamed
Little Big Friends - Brand identity & e-commerce design
A welcoming toy brand and shopping experience built around animals and their habitats. Studio Melamed combined brand identity, logo design, illustration and web design to connect the products with a playful world.
The challenge
Help parents explore the collection easily while preserving the imagination and warmth of the brand.
The approach
Farm, ocean and savannah worlds provide a clear browsing structure. The visual system carries from the storefront to product detail pages, character artwork and the mobile experience.
The gallery shows the desktop store, a product page, three illustrated habitats, mobile shopping and character artwork.
Building a brand or e-commerce experience? Message Studio Melamed to discuss the right visual direction for your product.
Full case study: https://studiomelamed.com/work/little-big-friends
Desktop storefront and illustrated navigation
Product detail design and shopping experience
The farm collection - illustration and product grouping
The ocean collection - illustrated brand world
The savannah collection - a consistent visual language
Responsive product page on mobile
Character artwork and brand personality
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Posted Sep 15, 2026
A playful toy brand and e-commerce experience, from illustrated animal habitats to desktop storefront, product detail pages and mobile shopping.
