Social media copywriting, in general, requires some of the briefest forms of copy. Largely, this means short-form writing that's consistent with the tone of the brand (from friendlier voices to the more austere, compelling ones).

However, when highlighting brand actions and initiatives, messaging needs to become longer without losing its intentionality.

Both for RUBEARTH and Allianz España, captions needed to grow in content without adding unnecessary words.

Clear, sufficient yet informative copywriting.

Brand descriptions are not exclusive to website copy. Though an extension of core brand messaging and key landing pages, social media bios and corporate posts need to remain consistent with expressing all the main features of a brand in different forms. This is crucial in showing expertise as a fashion copywriter or tech copywriter.

Biographies tend to be shorter and to the point, giving users a clear vision of the page in front of them.

Longer form posts can add to the storytelling of a brand, showcasing values in posts that can now be fixed to a profile for ready accessibility.