Creating a High-Impact Website for The Flow
Nina Brylevych
The context
The Flow is a studio based in Dubai specializing in custom dolls, costumes, props, and stage solutions for shows, events, and theatrical productions. The company creates unique characters, costumes, and turnkey sets: from initial sketches to the final show, including production, logistics, installation, backstage support, and even training.
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The goal
My goal was to translate The Flow’s creative spirit into a high-performing Website. I focused on crafting a User Experience (UX) that clearly demonstrates they are a team of artists, not just a rental service.
The UI/UX Design strategy centered on creating a clear and intuitive structure, helping visitors quickly understand the studio’s complex services from the first contact to the final installation.
Final Impact:
The flow is designed to be clear and intuitive, helping visitors quickly understand the studio's services.
The visual style emphasizes a premium, artistic identity that reflects the studio's high level of work and international experience.
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Posted Feb 17, 2026
Designed a high-performing website for The Flow studio emphasizing UX/UI.
