TheFunPass Web3 Loyalty App

Turning a blockchain product into a friendly, festival-ready experience

The Richmond Night Market brings over a million visitors each year—fast-moving, spontaneous, and focused on having fun. Introducing a Web3-powered loyalty app in this environment wasn’t straightforward. Most people aren’t interested in learning new concepts while navigating food stalls, games, and crowds.

For TheFunPass to work, the experience needed to feel familiar and effortless, with the blockchain layer operating quietly in the background.

I’m responsible for the App’s UI/visual work: defining the visual direction, simplifying interaction flows, and converting brand illustrations into a cohesive UI system. I also designed custom illustrations and collectible badges, worked with founders and developers to refined interactions so the Web3 layer felt invisible to users.

We grounded the work in a few assumptions shaped by how people behave in high‑energy environments:

Clear visuals and simple cues work better than written explanations.

Visitors won’t slow down to understand new concepts or technologies.

If an interaction feels intuitive, people will use it—even if it’s powered by Web3.

These highlights show how the experience came together in practice—from core flows to visual details—and how it translated into a live, in-person launch at the night market.

TheFunPass launch delivered clear traction : participating vendors reported a 12.5% increase in revenue, supported by healthy scan rates, opt-in percentages, and repeat-visit intent.

The experience felt natural in the festival environment, making Web3 interactions feel familiar and easy. This validated that the design direction worked—not just for a blockchain audience, but for casual, in-person use at scale.