House of Kolor Jet Dragster

House of Kolor - Jet Dragster Location: Charlotte, NC

House of Kolor, known for its premium custom finishes, partnered with Sherwin-Williams and Larsen Motorsports to create a stunning design for the new House of Kolor Jet Dragster, driven by Josette Roach. The collaboration aimed to highlight the bold colors and intricate details that define House of Kolor's products. The brand photographer at Soapboxr.co photography studio's brand photographer approached us to ensure a seamless integration of the brand’s essence into the vehicle graphics for this motorsport product line collaboration.

Vehicle Graphics Design

Branding Collaboration

Prepress Deliverables

Our task was to craft the essence of the House of Kolor brand into a vehicle graphic design that would capture the memorable experience of both art creativity and motorsports. Key contributions included:

Vehicle Graphics Design: Designed the graphics for the General Electric J-85 LMS custom-built jet dragster, made from 316L stainless steel and capable of 4,500 pounds of thrust. The design showcased the bold colors and intricate details synonymous with House of Kolor.

Trailer Wrap Design: Created the graphics for the 27-foot-long trailer used to transport the dragster along the Palm Bay, FL coastline. The trailer design ensured brand consistency and visual impact during transport.

Collaboration with Artists: Worked closely with renowned painters Javier Soto and Juan ‘Munch’ Gonzalez to ensure the paint scheme reflected the premium custom finish of House of Kolor and the vision of Larsen Motorsports.

Brand Integration: Ensured that the vehicle graphics seamlessly integrated the brand’s essence and product capabilities, capturing the attention of both motorsports enthusiasts and art aficionados.

Prepress Deliverables: Prepared all prepress deliverables for handoff, ensuring the designs were ready for production with precise specifications.

The House of Kolor Jet Dragster project resulted in a visually stunning design that effectively showcased the brand’s bold colors and intricate details. The collaboration among Sherwin-Williams, House of Kolor, and Larsen Motorsports was a success, with the dragster and its trailer turning heads along the Palm Bay, FL coastline. The graphics not only highlighted House of Kolor’s premium custom finishes but also captured the essence of creativity and motorsports. This project demonstrated our ability to integrate brand essence into dynamic and impactful vehicle graphics, enhancing the overall brand experience.

Vehicle Graphics Design

Trailer Wrap Design

Brand Collaboration

Prepress Deliverables

Coordination with Artists and Photographers

Download File: Video of the project