Mile High Training Branding
Alan Knight
Mile High Training
Client
Mile High Training
Location
New York, NY
Project Overview:
Mile High Altitude Training Systems specializes in altitude simulation and oxygen-control technology, providing altitude tents, masks, and chamber equipment. Their products help a diverse range of athletes, researchers, sports franchises, and homeowners to control altitude precisely, enhancing performance, acclimatizing to altitude, and reducing altitude sickness. We were tasked with redesigning their logo and overall brand identity to reflect the high quality and innovation of their products and services.
Roles:
Creative Art Direction
Visual Identity Design
Concept Development
Ideation
Product Design
Creative Involvement:
As their creative design partner, we focused on transforming their brand identity to better align with their market aspirations and the high standards expected by their potential clients. Key contributions included:
Logo Redesign: The original logo, a DIY effort by the owner, was not resonating well with the target audience. We designed a new logo that conveys a timeless, futuristic, and tech-forward aesthetic, elevating the brand’s visual appeal to match its high-quality offerings.
Brand Identity Development: Created a cohesive brand identity that communicates the professionalism and innovation of Mile High Altitude Training Systems.
Product Sales Sheets: Designed detailed and visually appealing sales sheets to effectively communicate the benefits and features of their products to potential B2B clients.
Merchandise Design: Developed designs for products such as t-shirts and water bottles, which were distributed to athletes and clients as part of the training service, reinforcing the brand’s new look and feel.
Art Direction for Photography: Directed photography sessions to ensure the visual content aligned with the new brand identity, showcasing the products and services in a professional and appealing manner.
Website Redesign: Revamped the website to reflect the new brand identity, creating a modern, user-friendly online presence that appeals to both B2B and B2C clients.
Outcome:
Our comprehensive branding efforts successfully transformed Mile High Altitude Training Systems’ image, making it more appealing to high-value clients such as sports franchises and professional athletes. The new logo and brand identity conveyed the quality and innovation of their products, aligning with the high investment value expected by their clients.
The revamped website and marketing materials enhanced their market presence, positioning them as a leader in altitude simulation and oxygen-control technology. This rebranding has laid the foundation for future growth and expansion into new markets.
Key Services:
Logo Redesign
Brand Identity Development
Product Sales Sheet Design
Merchandise Design (T-shirts, Water Bottles)
Art Direction for Photography
Website Redesign
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Posted Apr 16, 2026
Redesigned branding for Mile High Training to enhance brand identity and appeal to high-value clients.
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