Client: Startup High Goal: Boost engagement and in-app conversions through Meta Ads

Startup High wanted to promote their new mobile game using Meta Ads but faced low engagement and weak conversion rates in previous campaigns. They needed a visually striking ad strategy that could capture attention, highlight the excitement of gameplay, and resonate with their target audience.

We created a series of motion-driven video ads designed to leverage Meta’s platform dynamics and user behavior patterns.

Used fast-paced visuals and gameplay highlights to immediately grab attention.

Implemented player-perspective storytelling and dynamic typography to amplify excitement and immersion.

Conducted A/B testing on ad hooks, thumbnails, and CTAs to identify top-performing combinations.

Achieved a 42% increase in conversion rate compared to previous campaigns.

Recorded significantly higher engagement and click-through rates (CTR) within the first week of launch.

Delivered stronger ROI and improved user retention, enhancing the brand’s overall Meta Ads performance.

By blending creative storytelling with data-driven optimization, we transformed standard gameplay ads into a high-performing, emotionally engaging campaign that not only captured attention but also drove meaningful conversions.