Client: Syuocha Goal: Showcase five unique tea blends in a single, high-converting social media reel

Syuocha wanted to highlight its five signature tea blends — each representing a different mood and flavor — in one short, captivating reel. The main objective was to increase audience engagement and boost conversions through visually engaging storytelling.

We crafted a motion graphics–led concept that smoothly transitioned between each tea variant using elegant animations, color harmonies, and mood-based sound design.

Created dynamic transitions to express each blend’s personality (e.g., calm, refreshing, or energizing).

Integrated product highlights and animated typography to emphasize key benefits while maintaining the brand’s refined aesthetic.

Optimized the video for Instagram Reels, ensuring a strong hook and high viewer retention within the first three seconds.

Achieved a 3x higher conversion rate compared to the brand’s previous campaign.

Engagement — including saves, shares, and comments — rose significantly.

The brand saw a notable increase in website traffic and direct purchases from the reel.

Through a balance of storytelling, design, and motion, we turned a simple product showcase into a high-performing visual experience. This project proved how creative direction backed by data insights can directly drive sales and brand growth.