In this pivotal project, I was tasked with managing the agency side of the business, focusing on maximising the online presence and performance of both local and e-commerce websites. My role encompassed a broad spectrum of digital marketing strategies, from SEO optimisation to targeted advertising and analytical monitoring, all aimed at enhancing search engine rankings, increasing organic traffic, and driving overall business growth.

SEO Optimisation: Successfully optimised local and e-commerce website keywords, significantly improving search engine rankings and organic traffic through meticulous management of On-page, Off-page, and Technical SEO in accordance with best practices.

Performance Monitoring: Utilised advanced tools such as Ahrefs, Semrush, Google Analytics, and Google Search Console to monitor the performance of various websites, enabling data-driven decision-making.

Keyword Research: Conducted comprehensive keyword research in alignment with client business objectives, optimising existing content and identifying new opportunities to attract and engage audiences.

Advertisement Campaigns: Spearheaded LinkedIn and Google Ads campaigns to drive targeted traffic to the websites, carefully balancing budget and performance to maximise ROI.

KPI Analysis: Monitored and analysed different Key Performance Indicators (KPIs) in relation to business goals, ensuring strategies were effectively contributing to desired outcomes.

Strategic Execution and Testing: Executed and tested various strategies to identify the most effective approaches for driving results, continually adapting tactics based on performance data.

Historical Data Analysis: Analysed historical performance data to inform future strategies, leveraging past insights to guide decision-making and strategic planning.

Content Strategy: Provided recommendations and managed strategies for content development coordinated with SEO goals, enhancing content relevance and engagement.

LinkedIn Outreach and Advertising: Managed both organic outreach and paid advertising on LinkedIn, expanding network connections and enhancing brand visibility and lead generation.

Through strategic oversight and hands-on management across multiple facets of digital marketing, I played a key role in driving the agency's success, demonstrating a versatile skill set and a results-oriented approach to digital marketing and SEO strategy.