Spearheading SEO & PPC Success

In this comprehensive digital marketing project, my objective was to enhance online visibility and drive targeted traffic for businesses across various sectors throughout the UK. By leveraging advanced SEO and PPC strategies, I aimed to achieve first-page rankings on Google for major keywords in over 50 cities, including London, Glasgow, Birmingham, Manchester, and Liverpool. This ambitious project involved managing a substantial PPC budget, optimising content and campaigns for peak performance, and leading a dedicated team towards achieving our digital marketing goals.

My Contributions:

SEO and PPC Strategy Development and Execution: Crafted and implemented a robust digital marketing strategy that integrated both SEO and PPC components to maximise online visibility and lead generation.

Keyword Ranking Achievements: Successfully ranked major keywords on the first page of Google for more than 50 cities in the UK, significantly increasing organic traffic and online presence for the targeted businesses.

PPC Budget Management: Oversaw the management of a £700,000 annual PPC budget, ensuring optimal allocation of funds towards campaigns that delivered the highest ROI.

Organic Traffic Growth: Through strategic keyword optimisation and content marketing, consistently ranked keywords in SERPs, driving a substantial amount of organic traffic to the websites.

Team Leadership: Led a team of content writers and developers, fostering a collaborative environment to enhance the SEO and PPC processes continuously. My leadership ensured that the team was aligned with the project goals and contributed effectively to our success.

Paid Media Campaigns Creation and Optimisation: Designed and executed new paid media campaigns, employing rigorous testing and optimisation techniques to achieve superior results and maximise campaign efficiency.

Monitoring and Strategy Alignment: Kept a close eye on the performance of paid media campaigns, ensuring they were well-aligned with our organic strategy to provide a cohesive digital marketing approach.

Content and SEO/PPC Coordination: Managed and strategised content development in line with PPC and SEO objectives, focusing on both general and keyword-specific content to enhance search engine rankings and user engagement.

This project not only showcased my ability to drive meaningful results in the competitive digital marketing landscape but also highlighted my expertise in managing complex budgets, leading teams, and executing integrated marketing strategies that deliver on both visibility and engagement objectives.